November 15, 2023

How Our Global Engineering Team Drives Growth for Brands Around the World

Ravi Nagubadi

Nearly 74% of travel is booked online, making it essential for brands operating in the travel space to deliver best-in-class travel planning solutions that constantly adapt to shifts in user behavior. The brands that partner with Rocket Travel by Agoda to power their travel solutions are supported by a global engineering team that is passionate about driving innovations in the ever-changing and dynamic travel industry.

Brands that leverage travel to drive loyalty among their customers need support from software engineers who have dedication, deep experience in the travel loyalty space, and a continuous improvement mindset. That’s why Rocket Travel by Agoda actively searches for these qualities as we continue to build our growing engineering teams and drive the industry forward.

What do our software engineers do?

This is some text inside of a div block.

Beautiful Rust - Noel F.
‍WINNER

Sukhothai - Tham W.

A Glimpse into the Past with Grandma - Fernanda R.

Sunrise Moment in Bagan - Justyna S.

The Sound of Vinyl - Bruna R.

Sacre Coeur at Dawn - Rubens J.

Laundry Day - Daniel B.

Old Town - Tim C.

Punch it, Chewy - Wesley T.

Old World (in the new) - Yvonne P.

Braveheart - Trim Castle 1200 BC - Joseph N.

Sesame Street - Hannah H.

We came to this place for magic -
Maure L.

1965 Apollo Test Capsule - Erica A.

I can remember this place - Zainab L.

Retirement post school runs - Sravya M.

Let's Play - Ying Q.

Real Alcazar de Sevilla - Arun V.

Nostalgia gives us perspective and, maybe, objectivity- Valentina O.

Love lights life- Diana F.

Our team of experienced developers works cross-functionally across the organization to support the growth of our loyalty partners and ensure customers have the utmost positive experience when earning or redeeming loyalty points or miles to book travel on one of our platforms.

Our engineers build best-in-class travel engagement platforms and constantly identify data-driven opportunities to improve the customer experience and drive growth by:

Collaborating with global brands to launch customized platforms that engage customers
Maintaining strict compliance and security standards for global brands including US-based financial institutions, airlines, and other high-profile consumer brands
Developing new ways to engage travelers
Launching experiments to drive growth for our partners
Building inclusive platforms that follow the Web Content Accessibility Guidelines
Maintaining seamless integrations with our partners' systems

Effective collaboration across teams and time zones

As a global organization with software engineers working in multiple countries and time zones, Rocket Travel by Agoda has instituted global technical program management to coordinate more complex cross-time-zone projects and is able to provide technology coverage 24 hours a day. We have engineering teams in the United States, South America, Europe, and several APAC countries, collaborating to efficiently support our loyalty partners and their customers across the globe. Where feasible, we have adapted system ownership models to enable cross-hemisphere development and support, and we are also establishing global onboarding models to grow required skill sets in traditionally siloed system knowledge bases.

While communicating across global time zones can be challenging, we have leveraged our experience to develop these internal processes that ensure our teams operate effectively and collaboratively while supporting our partner's growth and adapting to any urgent issues that may arise, and we are constantly retrospecting to find more ways to help our teams balance the nuances of a global collaboration.

As a company that values collaboration and partnerships, Rocket Travel by Agoda and our engineering teams work diligently to deeply understand our partners' business needs, collaborate with them to understand how their audience is engaging with the platform, and identify opportunities to improve. This way, we ensure that our travel technology continues to evolve with the trends of the travel consumer and continually drive growth for our partners’ businesses.

Interested in learning more about how our engineering teams and innovative technology can help you engage your customers through travel? Get in touch.

In-depth consumer journeys drive engagement throughout every phase of the customer lifecycle. A robust suite of transactional emails ensure customers have all the information needed at their fingertips from booking, to check-in, and post-trip. Dynamic cross-sell strategies allow us to drive high attach rates with other travel products offered by our partners, generating incremental bookings and boosting the value of each trip, and abandoned search and welcome series ensures customers understand the value of our partners’ travel platforms and stay loyal to our partners’ brands.

Personalized content leveraged throughout our emails, delivering a unique experience for the consumer. Our personalized email communications ensure each customer has all the information they need throughout their travels, easy ways to contact our customer loyalty team for assistance, and suggest travel destinations based on their personal travel preferences. This adds a level of convenience to the consumer experience and drives engagement with our partners’ brands.

Utilizing AI is quickly becoming a cornerstone of email marketing. Using artificial intelligence allows our marketing teams to quickly drive innovation through A/B experimentation. In testing, we have found it to be very effective at driving results and are developing new ways to leverage this emerging technology as email marketing services continue to expand.

Segmenting audiences based on previous engagement data to deliver new messages to the customer and drive continued engagement with our white label platforms.

Robust reporting enables us to continually optimize the performance of our campaigns, and keep partners informed of success and areas of opportunity at every phase of a partnership.

About the author

Ravi Nagubadi is the Vice President of Engineering at Rocket Travel by Agoda. He joined the company two years ago and leads a team of developers responsible for building, maintaining, and evolving our proprietary technology platforms while driving growth for our partners and delivering value to their customers.