July 25, 2023

The AAdvantage HotelsTM Platform Has Launched for AAdvantage® Members

Sarah Moore

Rocket Travel by Agoda and American Airlines AAdvantage^® have officially launched the AAdvantage Hotels^TM platform. The booking platform offers a seamless experience for AAdvantage members to earn and redeem hotel accommodations all in one place with exclusive rewards and benefits.

History and evolution of our partnership

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Beautiful Rust - Noel F.
‍WINNER

Sukhothai - Tham W.

A Glimpse into the Past with Grandma - Fernanda R.

Sunrise Moment in Bagan - Justyna S.

The Sound of Vinyl - Bruna R.

Sacre Coeur at Dawn - Rubens J.

Laundry Day - Daniel B.

Old Town - Tim C.

Punch it, Chewy - Wesley T.

Old World (in the new) - Yvonne P.

Braveheart - Trim Castle 1200 BC - Joseph N.

Sesame Street - Hannah H.

We came to this place for magic -
Maure L.

1965 Apollo Test Capsule - Erica A.

I can remember this place - Zainab L.

Retirement post school runs - Sravya M.

Let's Play - Ying Q.

Real Alcazar de Sevilla - Arun V.

Nostalgia gives us perspective and, maybe, objectivity- Valentina O.

Love lights life- Diana F.

Rocket Travel by Agoda began its partnership with American Airlines nearly 10 years ago. The evolution of this partnership and the development of AAdvantage Hotels^TM is a result of strategic collaboration and the desire to deliver industry-leading travel options, an abundance of hotel accommodations and rewards to AAdvantage members.

The AAdvantage Hotelsplatform leverages an extensive inventory of hotels connecting customers with the ability to earn rewards for every hotel stay or redeem miles for hotel stays. When searching for hotels, members can sort by the number of miles earned and redeemed. Additionally, AAdvantagemembers can earn even more rewards when signed in to the platform, which is made possible by a SSO (single-sign-on) feature that allows users to have a secure and seamless login experience.

The platform also allows AAdvantage status members or AAdvantage credit cardmembers the ability to earn up to 5 times more base miles on select hotels and AAdvantage credit cardmembers with status the ability to earn up to 10 times more base miles on select hotels.

Partnering with Rocket Travel by Agoda

The AAdvantage Hotels platform is the result of years of collaboration between American Airlines AAdvantage and Rocket Travel by Agoda.

As part of our commitment to provide a partner-centric approach, we will continue to analyze booking data and optimize the performance of the AAdvantage Hotels platform as well as monitor the ever-changing travel landscape so we can deliver a seamless travel experience for the customer.

We are excited to continue to evolve our partnership and platform offerings to connect AAdvantage members with seamless technology that offers rewards, countless hotel accommodations and an unparalleled customer experience.

AAdvantage members can access the travel booking platform through aa.com by selecting the “Hotel” option. Members can also access the booking engine directly through aadvantagehotels.com.

If you are interested in partnering with Rocket Travel by Agoda to enhance your booking platform, contact us today.

In-depth consumer journeys drive engagement throughout every phase of the customer lifecycle. A robust suite of transactional emails ensure customers have all the information needed at their fingertips from booking, to check-in, and post-trip. Dynamic cross-sell strategies allow us to drive high attach rates with other travel products offered by our partners, generating incremental bookings and boosting the value of each trip, and abandoned search and welcome series ensures customers understand the value of our partners’ travel platforms and stay loyal to our partners’ brands.

Personalized content leveraged throughout our emails, delivering a unique experience for the consumer. Our personalized email communications ensure each customer has all the information they need throughout their travels, easy ways to contact our customer loyalty team for assistance, and suggest travel destinations based on their personal travel preferences. This adds a level of convenience to the consumer experience and drives engagement with our partners’ brands.

Utilizing AI is quickly becoming a cornerstone of email marketing. Using artificial intelligence allows our marketing teams to quickly drive innovation through A/B experimentation. In testing, we have found it to be very effective at driving results and are developing new ways to leverage this emerging technology as email marketing services continue to expand.

Segmenting audiences based on previous engagement data to deliver new messages to the customer and drive continued engagement with our white label platforms.

Robust reporting enables us to continually optimize the performance of our campaigns, and keep partners informed of success and areas of opportunity at every phase of a partnership.

About the author

Sarah Moore is the head officer for Rocket Travel by Agoda, previously serving as Senior Vice President, Commercial for the team. Before joining Rocket Travel by Agoda, Moore served in leadership roles with both Expedia and Orbitz Worldwide. She’s also a founding member of Chief, a private network built to drive more women into positions of power and keep them there.