March 20, 2023

The Citi Travel With Booking.com Site Has Launched!

Sarah Moore

It’s official: the Citi Travel with Booking.com site, powered by Rocket Travel by Agoda, is live. Citi’s new travel booking platform will transform the travel planning experience for Citi ThankYou^® cardmembers, and I am proud of the essential part that Rocket Travel by Agoda has played in bringing this platform to fruition. This project leverages Rocket Travel by Agoda’s loyalty and tech expertise, and brought together teams from across the globe to rethink the possibilities for online travel planning by delivering an intuitive booking experience for eligible Citi^® cardmembers.

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Beautiful Rust - Noel F.
‍WINNER

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Sunrise Moment in Bagan - Justyna S.

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Nostalgia gives us perspective and, maybe, objectivity- Valentina O.

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Our technology connects travel planners to hotels, air travel, car rentals, and attractions all in one place.

The travel platform launches with hundreds of airline carriers and car rental agencies, hundreds of thousands of attractions, and more than 1.4 million hotels worldwide.

Citi ThankYou cardmembers have the option to pay for travel with their Citi credit card, ThankYou Points, or a combination of the two. Additionally, purchases made through the platform will earn cardmembers ThankYou Points which can be redeemed for future travel.

The Citi Travel by Booking.com site is accessible directly from the Citi website for all Citi ThankYou cardmembers and will launch on the Citi mobile app for select cardmembers later this month.

In-depth consumer journeys drive engagement throughout every phase of the customer lifecycle. A robust suite of transactional emails ensure customers have all the information needed at their fingertips from booking, to check-in, and post-trip. Dynamic cross-sell strategies allow us to drive high attach rates with other travel products offered by our partners, generating incremental bookings and boosting the value of each trip, and abandoned search and welcome series ensures customers understand the value of our partners’ travel platforms and stay loyal to our partners’ brands.

Personalized content leveraged throughout our emails, delivering a unique experience for the consumer. Our personalized email communications ensure each customer has all the information they need throughout their travels, easy ways to contact our customer loyalty team for assistance, and suggest travel destinations based on their personal travel preferences. This adds a level of convenience to the consumer experience and drives engagement with our partners’ brands.

Utilizing AI is quickly becoming a cornerstone of email marketing. Using artificial intelligence allows our marketing teams to quickly drive innovation through A/B experimentation. In testing, we have found it to be very effective at driving results and are developing new ways to leverage this emerging technology as email marketing services continue to expand.

Segmenting audiences based on previous engagement data to deliver new messages to the customer and drive continued engagement with our white label platforms.

Robust reporting enables us to continually optimize the performance of our campaigns, and keep partners informed of success and areas of opportunity at every phase of a partnership.

About the author

Sarah Moore is the head officer for Rocket Travel by Agoda, previously serving as Senior Vice President, Commercial for the team. Before joining Rocket Travel by Agoda, Moore served in leadership roles with both Expedia and Orbitz Worldwide. She’s also a founding member of Chief, a private network built to drive more women into positions of power and keep them there.