Virgin Australia White-Label Platform Launch
Rocket Travel by Agoda partnered with Virgin Australia to launch an online booking platform that offers hotel accommodations and car rental options to its customers. Through the platform, customers will also be able to earn and redeem Velocity Frequent Flyer Points with every hotel and car booking.
Goals & approach: the Rocket Travel by Agoda difference
Virgin Australia was looking for a partner who could supply a streamlined ancillary travel product to help supplement flight sales. They wanted a travel hub that would feature hotels, cars as well as other travel experiences and activities. They also wanted the ability for members to earn and redeem Velocity Frequent Flyer Points.
The team at Rocket Travel by Agoda has extensive industry knowledge and experience producing partner-branded travel platforms with an emphasis on rewards. Our ability to deliver on each one of Virgin Australia’s touchpoints made Rocket a perfect fit to align with their strategic initiatives in reaching current customers as well as drawing in new customers.
Final Result: Partner-Branded Travel Platform
Rocket Travel by Agoda collaborated with Virgin Australia to craft a partner-branded travel platform that leverages an extensive inventory of hotels and cars, connecting customers with real-time discounts. Additionally, customers will be able to earn and redeem Velocity Frequent Flyer Points with every hotel and car booking.
Virgin Australia Group Chief Commercial Officer, Dave Emerson said the airline is providing hundreds of thousands of great value travel options for customers through a new simple booking process provided by Rocket Travel by Agoda.
“Virgin Australia is committed to always providing the best value and experience to our customers at every step of the travel journey and the relaunch of a hotels and car rental deals platform is a great example of that,” said Mr. Emerson.
“We are also providing even more travel options for our more than 10.8 million Velocity Frequent Flyer members who now have more ways to earn and redeem Points which we know is a great benefit to many Australians who are looking for more cost-effective ways to travel amid rising inflation.
“Our partnership with Rocket Travel by Agoda provides a competitive proposition for Australian travellers and heralds another significant customer improvement as we continue on our very bright future,” he said.
The platform can be accessed through virginaustralia.com/au/en/#/ by selecting the Hotels and Car Hire options.
Customers can also access the booking engines directly through virginaustralia.com/au/hotels or virginaustralia.com/au/car-hire. There, they can toggle between Earn Velocity Points and Redeem Velocity Points which will give the user a different search experience.
Why Partner with Rocket Travel by Agoda?
“This new travel loyalty platform is the result of countless hours of collaboration and partnership between Virgin Australia and Rocket Travel by Agoda,” said Sarah Moore, leader of Rocket Travel. “We are excited to share the new platform with Virgin Australia’s customer base, and connect them to the best value and unparalleled customer service.”
As part of Rocket Travel by Agoda’s commitment to our partners, like Virgin Australia, and their customers, we will continue to analyze the evolution of the travel industry and customer behaviors. Our goal is to deliver industry-leading travel options with the customer experience in mind.