March 13, 2023

Protecting Our Partners and Their Customers

Rocket Travel by Agoda

Every team at Rocket Travel by Agoda is dedicated to building trust with our partners and our travelers. In the fast-changing world of global technology, security measures are critical to ensure confidentiality and integrity of data.

Our team is committed to protecting information security and minimizing loss. Not only do security measures prevent financial loss for our partners, they also safeguard customer data, preventing theft. Because we view the partner's customer as our own, we take no shortcuts in protecting customer data, security, and trust.

Security protocols

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The cybersecurity and data privacy team at Rocket Travel by Agoda are highly skilled, trained individuals who place emphasis on assisting our partners in developing security protocols. In order to avoid non-compliance issues, we have put measures in place for maintaining industry standards, regulations and expectations.

Some of the security protocols that our team has deployed to ensure a secure booking platform include:

Multi-factor authentication
Data fencing and isolation
Firewall and intrusion detection
Advanced encryption techniques
Incident response and security awareness
Asset and media controls
Risk mitigation reports
Malware protection and access control
Data loss prevention and disaster recovery testing
Vulnerability testing and assessment
SIEM Solutions
Social media monitoring techniques

Proccess for security protocol implementation

By leveraging cybersecurity best practices, we always look to incorporate security-by-design and by-default approaches into our platforms. Our team has developed an entire infrastructure end-to-end, from analysis and design to implementation, testing, and monitoring. We have participated in multiple rigorous security assessments, including evidence-based investigations of all of Rocket Travel by Agoda’s internal policies and procedures. We communicate and enforce strict cybersecurity policies, practices and monitor them by bringing relevant teams together to brainstorm, implement and provide proof of implementation. Our dedicated team also works hard to ensure timely and continuous monitoring and support.

We have developed a strong working process that bolsters our infrastructure to provide optimum service across our travel booking platforms for the largest and most security-aware enterprises.

We collaborate across a number of teams including design, customer service, operations, payments, marketing, privacy, software development and compliance. This work extends across multiple time zones, four major offices, and more than 12 different countries. And, of course, we always work closely with our partners to understand their compliance needs, communicate openly and adapt to serve their unique business requirements.

In-depth consumer journeys drive engagement throughout every phase of the customer lifecycle. A robust suite of transactional emails ensure customers have all the information needed at their fingertips from booking, to check-in, and post-trip. Dynamic cross-sell strategies allow us to drive high attach rates with other travel products offered by our partners, generating incremental bookings and boosting the value of each trip, and abandoned search and welcome series ensures customers understand the value of our partners’ travel platforms and stay loyal to our partners’ brands.

Personalized content leveraged throughout our emails, delivering a unique experience for the consumer. Our personalized email communications ensure each customer has all the information they need throughout their travels, easy ways to contact our customer loyalty team for assistance, and suggest travel destinations based on their personal travel preferences. This adds a level of convenience to the consumer experience and drives engagement with our partners’ brands.

Utilizing AI is quickly becoming a cornerstone of email marketing. Using artificial intelligence allows our marketing teams to quickly drive innovation through A/B experimentation. In testing, we have found it to be very effective at driving results and are developing new ways to leverage this emerging technology as email marketing services continue to expand.

Segmenting audiences based on previous engagement data to deliver new messages to the customer and drive continued engagement with our white label platforms.

Robust reporting enables us to continually optimize the performance of our campaigns, and keep partners informed of success and areas of opportunity at every phase of a partnership.

Rocket Travel by Agoda, trusted partner in information security

As a result of Rocket Travel by Agoda’s robust information security protocols, we are a trusted partner for the largest travel consumer brands and financial tech companies. We have the necessary systems, processes, and controls to handle data securely and efficiently and demonstrate compliance. Our infrastructure gives our partners a sense of security and peace of mind so they can focus on boosting their productivity, business performance and serving their customers.

To learn more about our information security teams or to talk about how Rocket Travel by Agoda can help you, contact us here.

About the author

Rocket Travel by Agoda, part of Booking Holdings (NASDAQ: BKNG), is a leader in the travel industry offering technology and marketing solutions for some of the largest consumer brands in the world.