TLDR:

• Nectar, a leading UK loyalty program, teamed up with Rocket Travel by Agoda to launch Nectar Hotels, a fully branded travel platform for loyalty members
• Enabling members to book hotels using Nectar points drove a [X]% repeat booking rate and 7% YoY commission growth
• [Y] unique users have engaged with the platform, with a [Z]% rise in average order value
• The result: travel is now a core, trusted part of the Nectar program, with a seamlessly branded, easy to use, and proven platform to drive member loyalty
• Key to success: A true strategic partnership between Nectar and RTA, which combines Nectar’s deep understanding of its members with RTA’s travel expertise and world-class loyalty platform.

Nectar’s loyalty opportunity: turning everyday points into unforgettable stays

Nectar, the UK’s largest and most recognized loyalty program, serves over 27 million members who earn points on everyday purchases at leading retailers like Sainsbury’s, Argos, and Esso. As members increasingly sought more ways to redeem their points beyond groceries and fuel, Nectar identified travel as a high-value, high-demand reward category that could further strengthen member engagement and program loyalty.

To bring this vision to life, Nectar partnered with Rocket Travel by Agoda (RTA) to launch Nectar Hotels, a fully branded, seamless hotel booking platform designed exclusively for Nectar members. The collaboration focused on three core pillars:

• Brand consistency: A custom-built travel site that feels familiar to members and clearly reflects the Nectar brand.
• Effortless points integration: Enabling members to easily earn and redeem Nectar points on hotel bookings, with a simple, intuitive experience that mirrors the core Nectar program.
• Global hotel choices: Extensive inventory that provides members with access to thousands of hotels worldwide, catering to a wide range of travelers and trips.

Partnership in action: from build to launch

Expanding into travel represented a bold step beyond Nectar’s core retail offering. To ensure members experienced the same trust and familiarity they associated with the Nectar brand, Nectar needed a partner who could deliver a seamless, branded solution with a shared understanding of how to deliver a rewarding experience for members.

Rocket Travel by Agoda made this possible by powering a custom hotel booking platform designed specifically for Nectar members, ensuring the delivery of a site that isn’t just functional; it also encourages members to explore, plan, and see the full value of their points.

Bringing Nectar Hotels to life was a strategic collaboration that combined Nectar’s member insights with RTA’s proven travel technology and loyalty expertise. RTA’s technical team delivered a robust, scalable platform and expansive hotel inventory, while commercial and product specialists partnered with Nectar to tailor every feature and touchpoint to the brand’s standards. Dedicated project management kept milestones on track and stakeholders aligned, while proactive account leadership anticipated challenges and drove solutions.

Post-launch, the partnership shifted seamlessly into growth mode. Nectar and RTA jointly developed a data-driven calendar of targeted promotions and campaigns to maximize member engagement and drive incremental bookings.

From launch readiness to ongoing optimization, RTA ensured Nectar’s team was fully equipped, delivering a branded travel experience that exceeded member expectations and set a new benchmark for loyalty engagement.

“We saw in RTA not just a service provider, but a true partner. They shared our ambition and brought the expertise and mindset to help bring it to life.” - XX

The payoff: lasting member loyalty and consistent growth for Nectar Hotels

Since the launch of Nectar Hotels, the partnership has delivered measurable business impact:

• A [X]% increase in commission for Nectar by 2024, compared to the initial launch period
• A consistently high repeat booking rate (around [Y]%), showing strong member satisfaction and loyalty
• Engagement from [Number] unique users on the platform
• A notable rise in the average order value of bookings

These results underscore the power of a well-executed, branded travel platform to deepen member engagement and drive incremental revenue. For Nectar, the high repeat booking rate is more than a metric - it’s proof that members trust the platform and see real value in redeeming points for travel.

Looking ahead

Nectar and Rocket Travel by Agoda continue to build on this momentum, exploring new ways to enhance the member experience, expand the platform’s capabilities, and unlock additional value for both brands and members. With a shared commitment to innovation and partnership, both teams are well-positioned to capitalize on evolving loyalty trends and deliver sustained growth.

“AGODA QUOTE"

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