Founded in Singapore in 2014, ShopBack has rapidly grown to become Asia-Pacific’s leading shopping and rewards platform. With a mission to make shopping rewarding and accessible, ShopBack now connects over 50 million users to more than 15 million merchants and partners, driving billions of dollars in sales annually.
Yet just over a decade ago, ShopBack was a startup with a simple goal: to help people across the region save money on their everyday purchases through cashback. In these earlier days, ShopBack identified a significant opportunity to expand beyond everyday shopping. Recognizing the growing demand for travel in the region, they sought out to launch a dedicated travel vertical. The goal was clear: to provide compelling travel offerings that would drive high booking volumes for travel partners, while enabling ShopBack to earn from these referrals and pass higher cashback deals back to their members.
However, launching a travel vertical was not without its difficulties, especially for a platform primarily known for retail cashback. To win member confidence for these higher-value travel purchases and provide a truly competitive service from day one, ShopBack knew they needed two key elements: access to a vast selection of global travel options and the backing of an established, trusted name in the travel industry. This was about more than just adding inventory - it was about forging a partnership with a tech and travel leader with a shared commitment to providing exceptional value and superior customer experiences.
“We needed a partner who could offer both scale and trust. Rocket Travel by Agoda gave us global reach with local credibility, which was key to winning our users’ confidence early on.” - Hazel Then, Regional Head of Commercial, ShopBack
ShopBack partnered with Rocket Travel by Agoda (RTA) to quickly launch a compelling travel offering for their members. The core of the solution was a scalable affiliate model: ShopBack would direct its large, deal-seeking member base to Agoda.com, RTA's primary supply source. It also allowed ShopBack to leverage Agoda's trusted brand in APAC, giving members the confidence to book travel through ShopBack from day one.
This partnership equipped ShopBack to act as a key travel marketing channel without needing to build or operate its own booking platform. Plus, working closely with RTA on promotional campaigns meant ShopBack could often provide their members with even better cashback rates and exclusive travel deals, reinforcing their commitment to helping users save more and shop smarter. It was a clear win-win: ShopBack could confidently launch and grow its travel offering, and RTA expanded its reach to millions of shoppers.
“RTA’s affiliate model empowered Agoda to launch travel cashback initiatives on the ShopBack platform at record speed. ShopBack’s dynamic marketing support and creative approach to tailoring incentives turned this into a truly energizing and impactful partnership.” - Eunice Yue, Senior Director of Partnerships, Agoda
The ShopBack and Rocket Travel by Agoda (RTA) affiliate partnership was built on a straightforward technical setup. The primary user journey involves ShopBack members clicking out from ShopBack’s platform directly to Agoda.com, where they can browse and complete their travel bookings. To ensure every referral is accurately tracked for commissions and cashback, RTA enabled a crucial post-booking API for ShopBack. This technical integration ensures the entire process runs smoothly and transparently.
Through this ongoing collaboration, ShopBack is able to consistently deliver attractive cashback offers to its users, while RTA’s campaign support and the sharing of valuable data insights empower both teams to refine their strategies and maximize results.
“The post-booking API was a game-changer. It gave us transparency and faster cashback confirmation, which built trust with users. RTA’s campaign input and shared data helped us optimise fast.” - Hazel Then, Regional Head of Commercial, ShopBack
ShopBack's 10-year affiliate partnership with Rocket Travel by Agoda (RTA) has delivered measurable results for both sides: over a three-year period (2022–2025), ShopBack achieved a 34% increase in repeat purchase rate and a 16% expansion in its user base, while members benefited from highly attractive travel deals and RTA extended its reach to millions of savvy APAC consumers. A key factor in this success is the ability for ShopBack to offer highly attractive cashback deals, often enhanced by RTA’s flexible approach to commissions during tactical campaigns.
“ShopBack boosts customer engagement for Agoda by making travel more rewarding for our users. It’s exciting to see our teams co-innovating travel solutions, identifying new customers, and developing promotions which help our customers see more of the world, for less” - Damien Pfirsch, Chief Commercial Officer, Rocket Travel by Agoda
After a decade of successful partnership, ShopBack and Rocket Travel by Agoda (RTA) continue to focus on data-driven growth and innovation. The collaboration is getting smarter, with plans to make the member experience even more rewarding.
“We're excited to deepen this partnership in smarter ways - especially around faster cashback journeys and data-led user targeting. Agoda remains core to our travel ambitions across APAC. Beyond the tech and campaigns, it’s the people at RTA that make this partnership work. They’re responsive, strategic, and genuinely invested in shared success. It’s rare to find a partner team that feels like an extension of your own” - Joel Leong, Co-founder, ShopBack
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ShopBack is Asia-Pacific's leading shopping and rewards platform. They connect over 50 million users with 15 million merchants and partners, driving billions in sales for them annually. Given their current scale, it's hard to believe that just over a decade ago, ShopBack only started to set out to help people across the region save money with cashback on their everyday shopping. Very quickly after launching, ShopBack identified an opportunity to launch a dedicated travel vertical. Their goal for the vertical was to provide strong travel offerings that would drive high booking volumes for travel partners, enabling ShopBack to earn from these referrals and pass higher cashback deals back to their members. However, launching a travel vertical presented unique challenges for a platform primarily known for retail cashback. To win member confidence for these higher-value travel purchases and provide a truly competitive service from day one, ShopBack knew they needed two key elements: access to a vast selection of global travel options and the backing of an established, trusted name in the travel industry. This was about more than just adding inventory it was about ensuring a reliable and appealing booking experience that members would trust. “We needed a partner who could offer both scale and trust. Rocket Travel by Agoda gave us global reach with local credibility, which was key to winning our users’ confidence early on.” - Hazel Then, Regional Head of Commercial, ShopBack
