We partnered with a leading US airline loyalty program to re-imagine their existing “Boost" feature—enhancing it with new premium booking packages and VIP perks—driving 25-30% attach rates and 30% higher average order values.
The feature became so embedded in member culture that user community features it as the "ultimate guide" to improving the travelers’ status with the airline, proving thoughtful monetization can strengthen loyalty engagement.
Airline loyalty programs face a fundamental tension: how do you satisfy members' appetite for accelerated earning and added benefits without eroding program economics?
A leading US airline program approached us with this question. Their members were actively seeking ways to fast-track qualification for elite status requiring significant point accumulation—and the program wanted to reimagine the offering to deliver more member value while maintaining healthy unit economics.
We redesigned the existing Boost feature and iterated on the product to introduce added benefits at two key moments: on the hotel details page and at checkout. The enhanced package includes VIP customer service, accelerated rewards posting, and additional loyalty points, with commission flowing directly to the airline in a single transaction.
The product was repositioned as an optional premium offering for members working toward improving their status with the airline.
The Boost feature became one of the most successful monetization innovations in the partnership's history.
What surprised both teams was how naturally members adopted Boost. They didn't view it as a "fee"—they saw it as a strategic tool to access added benefits. Travel rewards bloggers began featuring Boost in "ultimate guides," validating that the premium package resonated with the program's most engaged members.
The feature resonated with members who had already decided to pursue elite status aggressively. Two segments drove adoption:
White label platforms enable innovation—partners provide technical infrastructure to iterate and introduce new benefits that internal teams rarely have bandwidth to build
Join our partner network to drive engagement, revenue, and customer loyalty.
Become a partnerTravel portals operated by banks face a defining tension: loyalty pricing - the strategy to dynamically raise hotel prices to help fund accelerators and other card benefits - protects program economics but risks losing members who compare shops and book elsewhere. Over-discount to compete, and you train members to wait for deals while eroding program economics. Hold rates high, and booking volume can stagnate.
We partnered with a leading US airline loyalty program to re-imagine their existing “Boost" feature— enhancing it with new premium booking packages and VIP perks—driving 25-30% attach rates and 30% higher average order values.
Nectar, a leading UK loyalty program, teamed up with Rocket Travel by Agoda to launch Nectar Hotels, a fully branded travel platform for loyalty members
As one of Japan’s most diverse and culturally significant regions, Hyogo Prefecture stands out not only for its world-renowned attractions like the UNESCO-listed Himeji Castle and the historic Arima Onsen, but also impressive scale, with a population of over 5.5 million and attracting over 1.4 million overnight guests per month in 2024.
Founded in 1994, Smiles is the most known frequent-flyer program in Brazil. With a customer base of approximately 17M travelers, Smiles is now the loyalty program for GOL, the largest Brazilian airline. Rocket Travel by Agoda and Smiles have been working together since 2017. The company was the first global partner to leverage Rocket’s leading technology to provide its customers with the option to redeem miles on hotel stays.3.4% increase in email open rate0.6% increase in click-through rate5% increase in direct market share.
Flying Blue, the loyalty programme of Air France, KLM, Transavia, Aircalin, Kenya Airways, and TAROM, and Rocket Travel by Agoda launched a new platform that provides Flying Blue customers with more options to earn and use points on hotel stays. With this launch, Rocket Travel by Agoda has expanded its reach globally, as Flying Blue became Rocket’s second white label partner in Europe.Since launch, bookings have increased by 200%. The customer-centric and partner-branded website, the improved user experience, the expanded option to earn and redeem Miles, and the emphasis on delivering quality support are some of the key reasons why this partnership has been successful.
One leading global aviation company with a successful loyalty program turned to Rocket Travel by Agoda to create a redefined hotel booking experience.The airline market’s profits dropped 33% in Q2 of 2024, amid an increase in labor costs and jet fuel prices. These market conditions are forcing airlines to look at how they can maintain profitability, coming in the form of cutting routes, grounding planes, and finding ways to increase efficiency. Smart airlines are leveraging their loyalty programs to cultivate new revenue streams and achieve their business objectives.
Jim Thompson, the iconic Thai lifestyle brand, aimed to expand its visibility among a diverse, global travel audience. To do so, they needed to place their promotional offers in front of travelers who were actively planning their trips. However, advertising channels tend be imprecise, often showing ads to a general audience instead of people who are actively planning a trip. This can lead to wasted budget and missed opportunities to connect with interested travelers.
ShopBack is Asia-Pacific's leading shopping and rewards platform. They connect over 50 million users with 15 million merchants and partners, driving billions in sales for them annually. Given their current scale, it's hard to believe that just over a decade ago, ShopBack only started to set out to help people across the region save money with cashback on their everyday shopping. Very quickly after launching, ShopBack identified an opportunity to launch a dedicated travel vertical. Their goal for the vertical was to provide strong travel offerings that would drive high booking volumes for travel partners, enabling ShopBack to earn from these referrals and pass higher cashback deals back to their members. However, launching a travel vertical presented unique challenges for a platform primarily known for retail cashback. To win member confidence for these higher-value travel purchases and provide a truly competitive service from day one, ShopBack knew they needed two key elements: access to a vast selection of global travel options and the backing of an established, trusted name in the travel industry. This was about more than just adding inventory it was about ensuring a reliable and appealing booking experience that members would trust. “We needed a partner who could offer both scale and trust. Rocket Travel by Agoda gave us global reach with local credibility, which was key to winning our users’ confidence early on.” - Hazel Then, Regional Head of Commercial, ShopBack
