TLDR:

• Nectar, a leading UK loyalty program, teamed up with Rocket Travel by Agoda to launch Nectar Hotels, a fully branded travel platform for loyalty members
• Enabling members to book hotels using Nectar points drove bookings growth of 298% (2020 vs 2025) and partner commissions growth of 480% (2020 vs 2025)
• Average transaction price increased 4% YoY and number of bookings per customer increased 12% YoY
• The result: travel is now a core, trusted part of the Nectar program, with a seamlessly branded, easy to use, and proven platform to drive member loyalty
• Key to success: A true strategic partnership between Nectar and RTA, which combines Nectar’s deep understanding of its members with RTA’s travel expertise and world-class loyalty platform.

Nectar’s loyalty opportunity: turning everyday points into unforgettable stays

Nectar, the UK’s largest and most recognized loyalty program, serves over 23 million members who earn points on everyday purchases at leading retailers like Sainsbury’s, Argos, and Esso. As members increasingly sought more ways to redeem their points beyond groceries and fuel, Nectar identified travel as a high-value, high-demand reward category that could further strengthen member engagement and program loyalty.

To bring this vision to life, Nectar partnered with Rocket Travel by Agoda (RTA) to launch Nectar Hotels, a fully branded, seamless hotel booking platform designed exclusively for Nectar members. The collaboration focused on three core pillars:

• Brand consistency: A custom-built travel site that feels familiar to members and clearly reflects the Nectar brand.
• Effortless points integration: Enabling members to easily earn and redeem Nectar points on hotel bookings, with a simple, intuitive experience that mirrors the core Nectar program.
• Global hotel choices: Extensive inventory that provides members with access to thousands of hotels worldwide, catering to a wide range of travelers and trips.

Partnership in action: from build to launch

Expanding into travel represented a bold step beyond Nectar’s core retail offering. To ensure members experienced the same trust and familiarity they associated with the Nectar brand, Nectar needed a partner who could deliver a seamless, branded solution with a shared understanding of how to deliver a rewarding experience for members.

Rocket Travel by Agoda made this possible by powering a custom hotel booking platform designed specifically for Nectar members, ensuring the delivery of a site that isn’t just functional; it also encourages members to explore, plan, and see the full value of their points.

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Bringing Nectar Hotels to life was a strategic collaboration that combined Nectar’s member insights with RTA’s proven travel technology and loyalty expertise. RTA’s technical team delivered a robust, scalable platform and expansive hotel inventory, while commercial and product specialists partnered with Nectar to tailor every feature and touchpoint to the brand’s standards. Dedicated project management kept milestones on track and stakeholders aligned, while proactive account leadership anticipated challenges and drove solutions.

Post-launch, the partnership shifted seamlessly into growth mode. Nectar and RTA jointly developed a data-driven calendar of targeted promotions and campaigns to maximize member engagement and drive incremental bookings.

From launch readiness to ongoing optimization, RTA ensured Nectar’s team was fully equipped, delivering a branded travel experience that exceeded member expectations and set a new benchmark for loyalty engagement.

“Our collaboration with Rocket Travel by Agoda has transformed how Nectar members use their points. Not only can they earn points on hotel bookings, but they can spend those points to unlock unforgettable travel experiences – a key part of our vision to make rewards truly rewarding. People buy people and working with a team that shares our values and commitment has been fundamental to delivering value for our members. This partnership shows what is possible when the right teams come together, and we are excited to keep building on this success to help members turn points into memories.”  
– Ross Thomson, Partner Director, Nectar

The payoff: lasting member loyalty and consistent growth for Nectar Hotels

Since the launch of Nectar Hotels, the partnership has delivered measurable business impact:

• Bookings grown by 298% (2020 vs 2025)
• Partner commissions grown by 480% (2020 vs 2025)
• Average transaction price increased by 4% YoY
• Number of bookings per customer increased by 12% YoY

These results underscore the power of a well-executed, branded travel platform to deepen member engagement and drive incremental revenue. For Nectar, the high repeat booking rate is more than a metric - it’s proof that members trust the platform and see real value in redeeming points for travel.

Looking ahead

Nectar and Rocket Travel by Agoda continue to build on this momentum, exploring new ways to enhance the member experience, expand the platform’s capabilities, and unlock additional value for both brands and members. With a shared commitment to innovation and partnership, both teams are well-positioned to capitalize on evolving loyalty trends and deliver sustained growth.

“This partnership is a clear example of how a non-endemic brand like Nectar can successfully enter the travel space when teams come together and align on strategies and goals. We appreciate that Nectar trusted us to bring that vision to life and continues to trust us in offering their members incredible value - from planning to vacationing. Though we've been partnered together for five years, it feels like we're just getting started and we're excited to continue growing together." 
– Meghan Bartleson, Senior Director of Strategic Partnerships, Rocket Travel by Agoda