TLDR

• Jim Thompson used Agoda’s first-party data to target travelers actively planning trips
• Localized ads (native language, interactive formats) appeared on search, booking, and in-app pop-ups
• Result: 450K+ impressions and up to 6.46% CTR—proving high engagement with high-intent travelers

Finding the right audience at the right time

Jim Thompson, the iconic Thai lifestyle brand, aimed to expand its visibility among a diverse, global travel audience. To do so, they needed to place their promotional offers in front of travelers who were actively planning their trips. However, advertising channels tend be imprecise, often showing ads to a general audience instead of people who are actively planning a trip. This can lead to wasted budget and missed opportunities to connect with interested travelers.

The challenge was finding the right platform to reach these high-intent travelers at the exact moment they were looking for inspiration and making booking decisions.

A solution built on precision and placement

Agoda Media Solutions empowered Jim Thompson to connect with travelers through precise targeting, leveraging Agoda’s first-party travel behavior data.

Jim Thompson defined their target audience by specifying key origin markets, primarily in APAC, the US and UAE. Agoda Media Solutions used these criteria to reach travelers from those markets who were actively planning trips to Thailand.

Beyond execution, the Agoda Media Solutions team advised on campaign strategy to maximize impact. Drawing on past campaign data, the team recommended interactive GIFs over static banners to drive higher click-through rates and allow multiple offers in a single ad. All creatives were localized in native languages to ensure clarity and relevance for each market.

The team also recommended a sequenced placement strategy to follow the traveler’s booking journey:

• Search results page to build initial brand awareness
• Booking confirmation page to reinforce the offer at the decision point
• In-app pop-ups to capture attention immediately after booking, when travelers are most likely to plan in-destination shopping

The core message was an exclusive discount, with a clear call-to-action to “Sign up now” or “Shop now,” driving both online and in-person store visits, designed to maximize impressions and consideration at every stage of the traveler journey.

A partnership that delivered clear results

The campaign effectively increased Jim Thompson’s brand exposure, delivering 450,000 impressions across Agoda’s media placements. The combination of precise targeting and engaging creative drove strong results, including a 6.46% click-through rate on the in-app pop-up—demonstrating the campaign’s success in reaching and resonating with travelers actively planning their trips.

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