April 5, 2023

The Travel Marketing Expertise That Supports Our Partnerships

Staci Markwood

Working with Rocket Travel by Agoda means partnering with a team of travel experts and professionals who thrive on creating products, solutions, and experiences that reward travelers at every stage of the customer journey. Rocket Travel by Agoda provides a variety of services and capabilities that allows our partners to adapt to travel industry trends and continue to effectively engage with their customers. A critical way we support the consistent growth of our partnerships is through the power of our expert marketing strategies.

Working as a team, delivering results

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Beautiful Rust - Noel F.
‍WINNER

Sukhothai - Tham W.

A Glimpse into the Past with Grandma - Fernanda R.

Sunrise Moment in Bagan - Justyna S.

The Sound of Vinyl - Bruna R.

Sacre Coeur at Dawn - Rubens J.

Laundry Day - Daniel B.

Old Town - Tim C.

Punch it, Chewy - Wesley T.

Old World (in the new) - Yvonne P.

Braveheart - Trim Castle 1200 BC - Joseph N.

Sesame Street - Hannah H.

We came to this place for magic -
Maure L.

1965 Apollo Test Capsule - Erica A.

I can remember this place - Zainab L.

Retirement post school runs - Sravya M.

Let's Play - Ying Q.

Real Alcazar de Sevilla - Arun V.

Nostalgia gives us perspective and, maybe, objectivity- Valentina O.

Love lights life- Diana F.

The Rocket Travel by Agoda marketing team understands the traveler’s emotions, needs, and goals. The team works collaboratively with our partners to support the growth of their loyalty program and white-label solutions.

Our team is partner-centric, working as an extension of our partner’s marketing, brand, and agency teams. We constantly identify opportunities to increase brand awareness, understand customer behavior, and optimize performance for each of our marketing initiatives. The services we provide are customized based on our partner’s business objectives, but always aimed at keeping the customer’s behavior and travel needs top of mind:

From awareness to loyalty, the customer travel journey is full of possibilities. Whether it’s working with Flying Blue to increase hotel bookings by 200% or increasing market share with Smiles, our creative and data-driven marketers are constantly looking for opportunities to work with our partners to reward travelers, provide value to customers, and deliver results.

In-depth consumer journeys drive engagement throughout every phase of the customer lifecycle. A robust suite of transactional emails ensure customers have all the information needed at their fingertips from booking, to check-in, and post-trip. Dynamic cross-sell strategies allow us to drive high attach rates with other travel products offered by our partners, generating incremental bookings and boosting the value of each trip, and abandoned search and welcome series ensures customers understand the value of our partners’ travel platforms and stay loyal to our partners’ brands.

Personalized content leveraged throughout our emails, delivering a unique experience for the consumer. Our personalized email communications ensure each customer has all the information they need throughout their travels, easy ways to contact our customer loyalty team for assistance, and suggest travel destinations based on their personal travel preferences. This adds a level of convenience to the consumer experience and drives engagement with our partners’ brands.

Utilizing AI is quickly becoming a cornerstone of email marketing. Using artificial intelligence allows our marketing teams to quickly drive innovation through A/B experimentation. In testing, we have found it to be very effective at driving results and are developing new ways to leverage this emerging technology as email marketing services continue to expand.

Segmenting audiences based on previous engagement data to deliver new messages to the customer and drive continued engagement with our white label platforms.

Robust reporting enables us to continually optimize the performance of our campaigns, and keep partners informed of success and areas of opportunity at every phase of a partnership.

About the author

Staci Markwood is the Vice President of Global Partnerships at Rocket Travel by Agoda. With more than ten years of experience in business development and strategic partnerships in the travel industry, Staci leads a team of global strategic account managers responsible for overseeing existing and new partnerships while driving sustained growth to Rocket Travel by Agoda and our partners.