January 5, 2023

Flying Blue Case Study

Flying Blue, the loyalty programme of Air France, KLM, Transavia, Aircalin, Kenya Airways, and TAROM, and Rocket Travel by Agoda launched a new platform that provides Flying Blue customers with more options to earn and use points on hotel stays. With this launch, Rocket Travel by Agoda has expanded its reach globally, as Flying Blue became Rocket’s second white label  partner in Europe.

Since launch, bookings have increased by 200%. The customer-centric and partner-branded website, the improved user experience, the expanded option to earn and redeem Miles, and the emphasis on delivering quality support are some of the key reasons why this partnership has been successful.

200% hotel bookings increase

400k worldwide properties to choose from

10k miles per night you can earn on hotel reservations

Personalized customer experience

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Beautiful Rust - Noel F.
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Sukhothai - Tham W.
A Glimpse into the Past with Grandma - Fernanda R.
Sunrise Moment in Bagan - Justyna S.
The Sound of Vinyl - Bruna R.
Sacre Coeur at Dawn - Rubens J.
Laundry Day - Daniel B.
Old Town - Tim C.
Punch it, Chewy - Wesley T.
Old World (in the new) - Yvonne P.
Braveheart - Trim Castle 1200 BC - Joseph N.
Sesame Street - Hannah H.
We came to this place for magic -
Maure L.
1965 Apollo Test Capsule - Erica A.
I can remember this place - Zainab L.
Retirement post school runs - Sravya M.
Let's Play - Ying Q.
Real Alcazar de Sevilla - Arun V.
Nostalgia gives us perspective and, maybe, objectivity- Valentina O.
Love lights life- Diana F.

Customers can now book their hotel accommodation through hotelsformiles.flyingblue.com, choose from over 400,000 properties worldwide, and earn up to 10,000 Miles per night on every hotel reservation. The customized technology also allows users to boost their rewards if they choose to do so and earn even more Miles.

Through the partner-branded website, customers can also pay for their hotel reservation using Miles or a combination of Miles plus money. In addition, besides booking their hotel accommodations on Rocket’s white label solution, Flying Blue customers also have the option to earn Miles when booking with Rocket’s partner and parent company, Booking.com, providing them with flexibility and freedom to plan their travel needs.

Focus on customer support

At Rocket Travel by Agoda, the customer is the core of the business. Therefore, Rocket understands that focusing on providing quality customer support is the foundation for any successful partnership. Besides assisting customers via email and phone, with the launch of hotelsformiles.flyingblue.com, Rocket expanded its customer service assistance to include French language support for native French speakers.

Both teams are thrilled to see such results in a short time and will continue working to support the growth of our partnership while fostering true collaboration and effective communication.

In-depth consumer journeys drive engagement throughout every phase of the customer lifecycle. A robust suite of transactional emails ensure customers have all the information needed at their fingertips from booking, to check-in, and post-trip. Dynamic cross-sell strategies allow us to drive high attach rates with other travel products offered by our partners, generating incremental bookings and boosting the value of each trip, and abandoned search and welcome series ensures customers understand the value of our partners’ travel platforms and stay loyal to our partners’ brands.
Personalized content leveraged throughout our emails, delivering a unique experience for the consumer. Our personalized email communications ensure each customer has all the information they need throughout their travels, easy ways to contact our customer loyalty team for assistance, and suggest travel destinations based on their personal travel preferences. This adds a level of convenience to the consumer experience and drives engagement with our partners’ brands.
Utilizing AI is quickly becoming a cornerstone of email marketing. Using artificial intelligence allows our marketing teams to quickly drive innovation through A/B experimentation. In testing, we have found it to be very effective at driving results and are developing new ways to leverage this emerging technology as email marketing services continue to expand.
Segmenting audiences based on previous engagement data to deliver new messages to the customer and drive continued engagement with our white label platforms.
Robust reporting enables us to continually optimize the performance of our campaigns, and keep partners informed of success and areas of opportunity at every phase of a partnership.

About the author

Rocket Travel by Agoda, part of Booking Holdings (NASDAQ: BKNG), partners with global brands to bring their customers rewarding and engaging travel experiences. Rocket Travel by Agoda’s white-labeled and co-branded solutions bring together unique technology, distinctive customer service, and proprietary access to global accommodation, flight, rental car, and activities supply. Rocket’s solutions focus on maximizing rewards, delivering value, and building customer loyalty for partners’ brands. Learn more at rockettravel.com.

September 25, 2023

Flying Blue Case Study

Flying Blue, the loyalty programme of Air France, KLM, Transavia, Aircalin, Kenya Airways, and TAROM, and Rocket Travel by Agoda launched a new platform that provides Flying Blue customers with more options to earn and use points on hotel stays. With this launch, Rocket Travel by Agoda has expanded its reach globally, as Flying Blue became Rocket’s second white label  partner in Europe.

Since launch, bookings have increased by 200%. The customer-centric and partner-branded website, the improved user experience, the expanded option to earn and redeem Miles, and the emphasis on delivering quality support are some of the key reasons why this partnership has been successful.

200% hotel bookings increase

400k worldwide properties to choose from

10k miles per night you can earn on hotel reservations

Personalized customer experience

Customers can now book their hotel accommodation through hotelsformiles.flyingblue.com, choose from over 400,000 properties worldwide, and earn up to 10,000 Miles per night on every hotel reservation. The customized technology also allows users to boost their rewards if they choose to do so and earn even more Miles.

Through the partner-branded website, customers can also pay for their hotel reservation using Miles or a combination of Miles plus money. In addition, besides booking their hotel accommodations on Rocket’s white label solution, Flying Blue customers also have the option to earn Miles when booking with Rocket’s partner and parent company, Booking.com, providing them with flexibility and freedom to plan their travel needs.

In-depth consumer journeys drive engagement throughout every phase of the customer lifecycle. A robust suite of transactional emails ensure customers have all the information needed at their fingertips from booking, to check-in, and post-trip. Dynamic cross-sell strategies allow us to drive high attach rates with other travel products offered by our partners, generating incremental bookings and boosting the value of each trip, and abandoned search and welcome series ensures customers understand the value of our partners’ travel platforms and stay loyal to our partners’ brands.
Personalized content leveraged throughout our emails, delivering a unique experience for the consumer. Our personalized email communications ensure each customer has all the information they need throughout their travels, easy ways to contact our customer loyalty team for assistance, and suggest travel destinations based on their personal travel preferences. This adds a level of convenience to the consumer experience and drives engagement with our partners’ brands.
Utilizing AI is quickly becoming a cornerstone of email marketing. Using artificial intelligence allows our marketing teams to quickly drive innovation through A/B experimentation. In testing, we have found it to be very effective at driving results and are developing new ways to leverage this emerging technology as email marketing services continue to expand.
Segmenting audiences based on previous engagement data to deliver new messages to the customer and drive continued engagement with our white label platforms.
Robust reporting enables us to continually optimize the performance of our campaigns, and keep partners informed of success and areas of opportunity at every phase of a partnership.