Flying Blue Case Study
Flying Blue, the loyalty programme of Air France, KLM, Transavia, Aircalin, Kenya Airways, and TAROM, and Rocket Travel by Agoda launched a new platform that provides Flying Blue customers with more options to earn and use points on hotel stays. With this launch, Rocket Travel by Agoda has expanded its reach globally, as Flying Blue became Rocket’s second white label partner in Europe.
Since launch, bookings have increased by 200%. The customer-centric and partner-branded website, the improved user experience, the expanded option to earn and redeem Miles, and the emphasis on delivering quality support are some of the key reasons why this partnership has been successful.
200% hotel bookings increase
400k worldwide properties to choose from
10k miles per night you can earn on hotel reservations
Personalized customer experience
Customers can now book their hotel accommodation through hotelsformiles.flyingblue.com, choose from over 400,000 properties worldwide, and earn up to 10,000 Miles per night on every hotel reservation. The customized technology also allows users to boost their rewards if they choose to do so and earn even more Miles.
Through the partner-branded website, customers can also pay for their hotel reservation using Miles or a combination of Miles plus money. In addition, besides booking their hotel accommodations on Rocket’s white label solution, Flying Blue customers also have the option to earn Miles when booking with Rocket’s partner and parent company, Booking.com, providing them with flexibility and freedom to plan their travel needs.
Focus on customer support
At Rocket Travel by Agoda, the customer is the core of the business. Therefore, Rocket understands that focusing on providing quality customer support is the foundation for any successful partnership. Besides assisting customers via email and phone, with the launch of hotelsformiles.flyingblue.com, Rocket expanded its customer service assistance to include French language support for native French speakers.
Both teams are thrilled to see such results in a short time and will continue working to support the growth of our partnership while fostering true collaboration and effective communication.