June 8, 2023

Rocket Travel by Agoda: Taking You on a Trip

Nirav Amin

In recent years, travelers have shown the need for a seamless travel booking experience, which we have been able to cater to with our unified cart technology. In keeping one step ahead, our teams have developed a new trip platform that gives the user flexibility to book parts of their journey at different times, all with added value for using loyalty rewards.

Rocket Travel by Agoda is a leader in the travel industry offering technology and marketing solutions for some of the largest consumer travel brands in the world. We bring together a global team to offer the best in the travel technology, marketing, and customer operations to support every facet of our partners’ loyalty programs. To do that, our teams need to think outside the box and constantly provide new solutions to meet the customers' needs.

Changing the game in booking trips

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Beautiful Rust - Noel F.
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In the existing trip booking landscape, users are often enticed to book their entire experience at once to get a specific discount or bundle price. They are given a designated path of booking a vacation, beginning with booking a flight, then a hotel, followed by a rental car and activities. However, most travelers don’t want to book everything at once and they also want to work with a trusted partner when planning their travel.

Rocket Travel by Agoda’s new trip platform will redefine how travelers plan their trips. It will encourage the user to choose their own adventure. Unlike the traditional experience that tends to follow a static packages funnel, travelers will have the choice of how they begin planning their trip, choosing any vertical to begin booking - hotel, flight, car or activity. Through a persistent trip feature, users will have access to real-time discount bundles giving them the opportunity to book different parts of a trip at any time while still leveraging value for using loyalty rewards. This new trip feature combines our existing cart technology, but will create call-to-actions for the user to add more to their trip and see the benefit of earning more or redeeming less as they book more.

Always pushing the boundaries

Staying true to Rocket Travel by Agoda’s mission of maintaining curiosity, we are constantly researching, experimenting and looking for ways to push the boundaries. We have taken all of our learnings from numerous product line launches to build this new experience.

We know our partners are always looking for ways to stay ahead and relevant in the travel market to maintain customer loyalty. Through our partner-centric approach, we work to understand our partners' customers and give them a reason to continue booking through their platforms. With trips, we can provide more value to customers by offering more supply and booking options.

If you are interested in learning more about leveraging our trips platform to help increase bookings and grow customer loyalty, contact us.

In-depth consumer journeys drive engagement throughout every phase of the customer lifecycle. A robust suite of transactional emails ensure customers have all the information needed at their fingertips from booking, to check-in, and post-trip. Dynamic cross-sell strategies allow us to drive high attach rates with other travel products offered by our partners, generating incremental bookings and boosting the value of each trip, and abandoned search and welcome series ensures customers understand the value of our partners’ travel platforms and stay loyal to our partners’ brands.

Personalized content leveraged throughout our emails, delivering a unique experience for the consumer. Our personalized email communications ensure each customer has all the information they need throughout their travels, easy ways to contact our customer loyalty team for assistance, and suggest travel destinations based on their personal travel preferences. This adds a level of convenience to the consumer experience and drives engagement with our partners’ brands.

Utilizing AI is quickly becoming a cornerstone of email marketing. Using artificial intelligence allows our marketing teams to quickly drive innovation through A/B experimentation. In testing, we have found it to be very effective at driving results and are developing new ways to leverage this emerging technology as email marketing services continue to expand.

Segmenting audiences based on previous engagement data to deliver new messages to the customer and drive continued engagement with our white label platforms.

Robust reporting enables us to continually optimize the performance of our campaigns, and keep partners informed of success and areas of opportunity at every phase of a partnership.

About the author

Nirav Amin serves as Director of Product at Rocket Travel by Agoda. He has been with the company for more than three years helping build loyalty travel products that meet needs of our partners and travelers. He’s currently blasting off in our APAC region helping lead product teams build the trips experience.