October 24, 2023

Rocket Travel by Agoda Presents at Loyalty & Awards 2023

Rocket Travel by Agoda

Sarah Moore, Head Officer for Rocket Travel by Agoda presented at Loyalty & Awards 2023, a global event that took place in Rio de Janeiro, Brazil. The event brought together travel loyalty experts from around the world to exchange information on new trends, achievements and innovations in travel loyalty.

Presentation Recap: How does Rocket Travel by Agoda create a compelling value proposition and enhance brand affinity through loyalty rewards?

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Beautiful Rust - Noel F.
‍WINNER

Sukhothai - Tham W.

A Glimpse into the Past with Grandma - Fernanda R.

Sunrise Moment in Bagan - Justyna S.

The Sound of Vinyl - Bruna R.

Sacre Coeur at Dawn - Rubens J.

Laundry Day - Daniel B.

Old Town - Tim C.

Punch it, Chewy - Wesley T.

Old World (in the new) - Yvonne P.

Braveheart - Trim Castle 1200 BC - Joseph N.

Sesame Street - Hannah H.

We came to this place for magic -
Maure L.

1965 Apollo Test Capsule - Erica A.

I can remember this place - Zainab L.

Retirement post school runs - Sravya M.

Let's Play - Ying Q.

Real Alcazar de Sevilla - Arun V.

Nostalgia gives us perspective and, maybe, objectivity- Valentina O.

Love lights life- Diana F.

Global travel is anticipated to fully recover in 2024, with the expectation of it exceeding 2019 levels. While the trend continues to move positively, the demand for hotel supply with an emphasis on rewards has increased.

During her presentation, Sarah explained that almost 63% of consumers keep a close eye on deals and hacks before booking a reservation, so developing a compelling value proposition is essential to stand out in an oversaturated market. To do that, Rocket Travel by Agoda digs deep to understand the core strategy of our partners’ programs, and build the value prop to meet the needs of their unique customer base.

Discount > We leverage our margin to offer the opportunity to book hotels and cars at a discounted rate.

Earn Rewards > We offer customers miles or points when they book a hotel or car.

Redemption > We allow customers to use their miles or points to book on our platforms. Customers can pay for their reservation using only points or combine points and cash.

Sarah described how we find scalable travel solutions that help our partners adapt and engage with customers in their desire for rewards. We regularly conduct experiments on our platforms to offer data-driven decisions that improve the user experience and boost revenue.

Rocket Travel by Agoda has more than 10 years of experience in aligning with some of the largest consumer loyalty brands in the world. Our teams have dedicated partner managers who act as liaisons between the partner and our internal teams. We work cohesively to stay one step ahead of travel trends and evolve our technology to drive bookings and maintain brand loyalty.

To learn more about how we can help your brand build a compelling value proposition that generates bookings, contact us today.

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In-depth consumer journeys drive engagement throughout every phase of the customer lifecycle. A robust suite of transactional emails ensure customers have all the information needed at their fingertips from booking, to check-in, and post-trip. Dynamic cross-sell strategies allow us to drive high attach rates with other travel products offered by our partners, generating incremental bookings and boosting the value of each trip, and abandoned search and welcome series ensures customers understand the value of our partners’ travel platforms and stay loyal to our partners’ brands.

Personalized content leveraged throughout our emails, delivering a unique experience for the consumer. Our personalized email communications ensure each customer has all the information they need throughout their travels, easy ways to contact our customer loyalty team for assistance, and suggest travel destinations based on their personal travel preferences. This adds a level of convenience to the consumer experience and drives engagement with our partners’ brands.

Utilizing AI is quickly becoming a cornerstone of email marketing. Using artificial intelligence allows our marketing teams to quickly drive innovation through A/B experimentation. In testing, we have found it to be very effective at driving results and are developing new ways to leverage this emerging technology as email marketing services continue to expand.

Segmenting audiences based on previous engagement data to deliver new messages to the customer and drive continued engagement with our white label platforms.

Robust reporting enables us to continually optimize the performance of our campaigns, and keep partners informed of success and areas of opportunity at every phase of a partnership.

About the author

Rocket Travel by Agoda, part of Booking Holdings (NASDAQ: BKNG), is a leader in the travel industry offering technology and marketing solutions for some of the largest consumer brands in the world.