Rocket Travel by Agoda, the strategic partnerships arm of Agoda, hosted its inaugural partner summit, VANTAGE ’26, bringing together senior partners, stakeholders, and decision-makers across the travel industry. Held in Bangkok, Thailand on 23 April, the exclusive gathering set the stage for a new era of collaboration, innovation, and growth.

The summit welcomed more than 100 senior industry attendees, marking it as a landmark gathering for travel leaders. It highlighted the evolution of partnership models, shifting from traditional vendor‑client relationships to co‑creation. Participants explored shared insights, co‑funded campaigns, and unified partner experiences as drivers of sustainable growth. Sessions also examined the rise of social media as the “new front door of travel,” with creators and platforms emerging as primary discovery channels for some travelers.

“VANTAGE ’26 feels like one of those rare moments where you get the right people in the room and you can actually shape and see the next chapter of travel,” said Omri Morgenshtern, Chief Executive Officer of Agoda. “Our partners are dealing with fast-changing demand, increasingly diverse traveler expectations and a need to be locally relevant at scale. This summit gave us a platform to build better solutions together. From how we use data and AI responsibly to how we make the booking experience smoother for travelers and more valuable for our partners.”

“VANTAGE ’26 is proof that collaboration is the key to unlocking the future of travel,” said Damien Pfirsch, Chief Commercial Officer at Agoda and Head of Rocket Travel by Agoda. “At Agoda, we believe partnerships thrive when they move beyond transactional models into true co‑creation. Seeing our partners embrace shared insights, joint campaigns, and unified experiences reinforced that the future of travel will be built together. This gathering confirmed that collaboration is the key to unlocking that opportunity.”

By convening senior leaders to explore Asia’s travel trends, the role of AI, and the evolution of partnerships, VANTAGE ’26 underscores Agoda’s commitment to co-creating growth and innovation across the industry.