December 6, 2023

How Our Product Teams Orchestrate Success Through Travel Technology

Nick Armstrong

Brands striving to integrate themselves into their consumer’s way of life understand the value travel offers to boost brand affinity. However, due to the complexities of the travel industry, it’s critical for brands to have the right team to coordinate aggressive technology roadmaps, drive innovation, and engage the customer at every step of the travel journey. Savvy brands understand the value of delivering the right travel product to the right customer at the right time. They work with Rocket Travel by Agoda’s product team to tap into the lucrative travel industry, achieving their short and long-term business goals.

Whether launching a new product or travel vertical, adding innovative solutions to a current platform, or upgrading the travel shopper experience across all of our partnerships, our product team works diligently to ensure our solutions meet our partners' expectations, drive their travel business forward and delight their travel shoppers.

Every orchestra needs a conductor

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Beautiful Rust - Noel F.
‍WINNER

Sukhothai - Tham W.

A Glimpse into the Past with Grandma - Fernanda R.

Sunrise Moment in Bagan - Justyna S.

The Sound of Vinyl - Bruna R.

Sacre Coeur at Dawn - Rubens J.

Laundry Day - Daniel B.

Old Town - Tim C.

Punch it, Chewy - Wesley T.

Old World (in the new) - Yvonne P.

Braveheart - Trim Castle 1200 BC - Joseph N.

Sesame Street - Hannah H.

We came to this place for magic -
Maure L.

1965 Apollo Test Capsule - Erica A.

I can remember this place - Zainab L.

Retirement post school runs - Sravya M.

Let's Play - Ying Q.

Real Alcazar de Sevilla - Arun V.

Nostalgia gives us perspective and, maybe, objectivity- Valentina O.

Love lights life- Diana F.

Our product team facilitates clear communication across our global organization to drive initiatives forward. With the ultimate goal of helping brands build and enhance successful travel solutions, our product team leads effective collaboration and strategy by:

Leveraging the technical expertise of our software engineers to produce best-in-class travel engagement platforms.
Working with our partnerships team to engage in strategy sessions for brands worldwide.
Providing our marketing team with the necessary tools to deliver compelling messaging across the various stages of the consumer travel journey.
Reviewing data and partner insights to identify opportunities to drive growth and increase customer engagement.
Monitoring market trends and legal regulations to ensure our platforms are inclusive and compliant.
Maintaining tools and products so our customer loyalty team can provide white-glove service through the power of AI and live agents.
Utilizing the B2C industry expertise of Agoda.com and the full suite of Booking Holdings brands to scale and apply innovations to our white-label solutions quickly and effectively.

Teamwork, agility, and innovation are the recipe for achieving successful results at Rocket Travel by Agoda. It allows us to build the most successful strategic partnerships in the industry and deliver engaging platforms that support our partner's business goals of driving growth through travel.

Interested in learning how our product team can help you orchestrate a successful strategy to create an effective travel technology solution for your brand? Contact us today.

In-depth consumer journeys drive engagement throughout every phase of the customer lifecycle. A robust suite of transactional emails ensure customers have all the information needed at their fingertips from booking, to check-in, and post-trip. Dynamic cross-sell strategies allow us to drive high attach rates with other travel products offered by our partners, generating incremental bookings and boosting the value of each trip, and abandoned search and welcome series ensures customers understand the value of our partners’ travel platforms and stay loyal to our partners’ brands.

Personalized content leveraged throughout our emails, delivering a unique experience for the consumer. Our personalized email communications ensure each customer has all the information they need throughout their travels, easy ways to contact our customer loyalty team for assistance, and suggest travel destinations based on their personal travel preferences. This adds a level of convenience to the consumer experience and drives engagement with our partners’ brands.

Utilizing AI is quickly becoming a cornerstone of email marketing. Using artificial intelligence allows our marketing teams to quickly drive innovation through A/B experimentation. In testing, we have found it to be very effective at driving results and are developing new ways to leverage this emerging technology as email marketing services continue to expand.

Segmenting audiences based on previous engagement data to deliver new messages to the customer and drive continued engagement with our white label platforms.

Robust reporting enables us to continually optimize the performance of our campaigns, and keep partners informed of success and areas of opportunity at every phase of a partnership.

About the author

Nick Armstrong is the Vice President of Product at Rocket Travel by Agoda. With more than ten years of experience in travel technology, he leads the team of engineers responsible for prioritizing platform enhancements to drive growth to Rocket Travel by Agoda and our partners.