MEGA Event 2023
Airline and travel industry leaders from around the world came together to share best practices for maximizing revenues from loyalty programs at MEGA Event 2023. This year, head officer and legal director of Rocket Travel by Agoda, Sarah Moore, participated in a panel discussion on the topic of Redesigning Your Loyalty Program.
With more than 15 years of experience in travel technology and leading Rocket Travel by Agoda’s innovation in white-label loyalty solutions, Sarah brought an interesting perspective to the panel, which consisted of other senior leaders within the loyalty industry.
The breakdown: panel discussion and knowledge share
Modern loyalty programs first launched 40 years ago. Since then, the market has been flooded with an overwhelming amount of brands establishing their own loyalty initiatives. With an oversaturated market, brands need to consider what sets them apart and if going back to basics is the best innovation tactic to drive engagement and revenue.
During the discussion, panelists were asked if there were any new innovations in loyalty that have not been done before. Sarah explained how Rocket Travel by Agoda helps loyalty brands around the world deliver compelling value to customers and access to exclusive perks and rewards. Innovation for Rocket Travel by Agoda’s loyalty partners comes in the form of innovative products, such as our unified cart feature, compelling value props and great supply offerings for hotel, flight, car and activities. All of these assets, which are available on a multi-vertical booking platform, optimizes growth for the loyalty brand.
Sarah also spoke to the experience of our recent loyalty program launch in the financial space. She explained how Rocket Travel by Agoda is unique in that we became an extension of our partner’s internal team and looked at their objectives to help them develop a platform that met their needs. In order to deliver our customers exactly what they wanted - a more comprehensive booking experience - our teams built an intuitive and highly converting booking flow using the best B2C technology within Booking Holdings book of brands, coupled with long-standing expertise in customer loyalty.
Through the development of the platform, Rocket Travel by Agoda made sure that it was available with a mobile extension within our app, had enhanced security measures in place, and offered 24/7 customer support along with custom perks and benefits for segmented members.
When asked if going back to basics is the best way to redesign a program, Sarah explained how great loyalty programs will drive consumer engagement and overall brand affinity. It’s more important than ever to nurture a thriving brand loyalty program, but build upon its offerings to stay ahead of the competition.
Through experience and experimentation, Rocket Travel by Agoda knows how important it is to deliver a holistic customer engagement vehicle with compelling offers that can’t be found anywhere else. Our teams also understand the necessity for ADA compliance and packaging options, giving brands more opportunities to deliver value to their customers.