September 27, 2023

Leader in the Global Travel Industry: Adaptation Is the Key to Success

Sarah Moore

Today’s traveler has a huge variety of booking options at their fingertips. With almost 63% of travel consumers keeping a close eye on deals and hacks before making a booking, travel loyalty programs need to be constantly iterating to cut through the competition and deliver the best experience and value to their audience. Rocket Travel by Agoda is constantly driving innovation through our technology and marketing initiatives, leading the way for our travel loyalty brands and partners around the globe to capitalize on trends in the market and engage the travel consumer.

Being a leader in the global travel industry means adapting modern solutions to meet the needs of the international travel consumer. We are constantly researching and testing how consumers book travel - from looking for hotel deals and loyalty hacks to planning an itinerary or booking flights and activities. We use these findings to build agile and scalable travel solutions to capture bookings for our travel loyalty brands, but also provide more value to the consumer. Additionally, we are constantly working to ensure we have enough supply to meet the needs and demands of travelers, but also with a benefit for the hoteliers.

Our teams work across the globe in collaboration to ensure we are efficient and effective in the following areas:

White-label travel solutions: If you build it, they will come

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Beautiful Rust - Noel F.
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Nostalgia gives us perspective and, maybe, objectivity- Valentina O.

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At Rocket Travel by Agoda, we create customized platforms for our loyalty travel brands and then provide them with expert back-end tech support, marketing and analytics. Our travel solutions help brands expedite their go-to-market strategy and unlock customer loyalty by creating deep connections and brand affinity with the travel consumer. Our partner-centric teams collaborate with our partners to understand their unique business goals and objectives. In doing so, we develop a data-driven, creative strategy to help brands build and maintain consumer loyalty.

Supply: For the partner and for the customer

As part of Booking Holdings, the world leader in online travel, our partners have access to a huge breadth of hotel, car, air, activity and package inventory with the best rates to deliver the highest value to the travel consumer. We have multiple teams dedicated to enhancing our supply offerings, and our suppliers can take advantage of closed user groups across our partner network, strategically extending their reach and driving value. We also work hand-in-hand with some of the largest consumer travel brands in the world to develop their business strategies and ensure we have the hotel, car, flight and activities supply they want to offer their customers.

In-depth consumer journeys drive engagement throughout every phase of the customer lifecycle. A robust suite of transactional emails ensure customers have all the information needed at their fingertips from booking, to check-in, and post-trip. Dynamic cross-sell strategies allow us to drive high attach rates with other travel products offered by our partners, generating incremental bookings and boosting the value of each trip, and abandoned search and welcome series ensures customers understand the value of our partners’ travel platforms and stay loyal to our partners’ brands.

Personalized content leveraged throughout our emails, delivering a unique experience for the consumer. Our personalized email communications ensure each customer has all the information they need throughout their travels, easy ways to contact our customer loyalty team for assistance, and suggest travel destinations based on their personal travel preferences. This adds a level of convenience to the consumer experience and drives engagement with our partners’ brands.

Utilizing AI is quickly becoming a cornerstone of email marketing. Using artificial intelligence allows our marketing teams to quickly drive innovation through A/B experimentation. In testing, we have found it to be very effective at driving results and are developing new ways to leverage this emerging technology as email marketing services continue to expand.

Segmenting audiences based on previous engagement data to deliver new messages to the customer and drive continued engagement with our white label platforms.

Robust reporting enables us to continually optimize the performance of our campaigns, and keep partners informed of success and areas of opportunity at every phase of a partnership.

More to come: Focus on the future

We continue to optimize our multi-funnel white-label travel solutions to focus on loyalty rewards and enhancing the user experience. We also continue looking at ways to further develop our wholesale distribution channels to help us deepen our relationships with key suppliers in the travel industry space. And as always, we are constantly learning and improving our technology, leveraging data to support our partners' growth and offering long-term growth for our white-label loyalty brands.

With a heavy emphasis on future trends of the travel consumer, Rocket Travel by Agoda is ready and excited to see where the travel industry takes us in the years to come.

If you are interested in working with Rocket Travel by Agoda to enhance your loyalty brand and drive bookings, contact us today.

About the author

Sarah Moore is the head officer for Rocket Travel by Agoda, previously serving as Senior Vice President, Commercial for the team. Before joining Rocket Travel by Agoda, Moore served in leadership roles with both Expedia and Orbitz Worldwide. She’s also a founding member of Chief, a private network built to drive more women into positions of power and keep them there.