Advanced Email Strategies That Drive Performance
Email marketing is one of the strongest forms of communication, ensuring businesses deliver the right message, to the right person, at the right time. At Rocket Travel by Agoda our marketing team develops and executes complex consumer marketing campaigns on behalf of our partners and recently achieved a 31% increase in engagement rates associated with strategic search journeys for our partners through testing and enhanced email capabilities.
Understanding the need for more features
Email marketing is a critical component of our customer communication strategies, allowing us to keep the traveler informed and engaged at every stage of their journey. In order to provide best-in-class customer engagement strategies to our partners, it’s crucial to capitalize on advancements in email technology and shifting user behaviors. Each of our campaigns are backed by data that focuses on nurturing leads until travelers are ready to complete a desired action. Our team constantly makes optimizations that are imperative regardless of the nature of the email — transactional, promotional, or engagement-oriented.
Work smarter, not harder
From promotional campaigns to transactional messaging, the integration of dynamic functionality is essential as we aim to deliver on growing consumer expectations. We continue to expand upon our capabilities by staying abreast with the latest trends in email marketing and using cutting-edge features, while maintaining best practice email marketing principles such as mobile optimization, robust analytics, A/B experiments, accessibility, engaging copy, and bold creatives. Some recent integrations we’ve utilized include:
Adapt for the future
The world of travel tech will continue to expand, along with how email is used and the need for greater innovation. At Rocket Travel by Agoda, we look forward to incorporating the latest functionalities that drive engagement and bookings for our partners. As a partner-centric company, we will continue to search for new data-driven tactics and trends that will benefit our partners and the travel consumer.
To learn how you can leverage our marketing expertise to drive growth for your business through travel, contact us today.