The Loyalty Value Playbook:
Redemption Experience and Cash Spend as the New Benchmarks for Customer Growth
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Loyalty is at a tipping point.

77% of consumers are now quicker to drop a loyalty program than before – and 65% say poor or inaccessible rewards are the reason.
Is your program keeping up with rising expectations?

This report is designed for loyalty leaders ready to take actionable steps to rebuild loyalty on platforms that deliver value through clarity, flexibility, and relevance. In this report, Skift and Rocket Travel by Agoda outline a new benchmark for travel loyalty, with a clear framework for evaluating program quality and a practical roadmap for building models that drive customer satisfaction and measurable business impact.

"This report equips travel brands with a playbook to rebuild guest trust through clear, flexible, and relevant loyalty experiences, boosting both point redemptions and cash bookings."



Damien Pfirsch, Chief Commercial Officer at Agoda 

What’s Inside the Playbook?

A Practical Framework for Loyalty Success:
Learn how to evaluate and optimize your program using the new benchmarks of seamless redemption and cash spend.

Real-World Case Studies:
See how Citigroup, Southwest Airlines, and Flying Blue are transforming loyalty to boost engagement and revenue.

Actionable Strategies & Metrics:
Get step-by-step guidance to close the value gap, rebuild customer trust, and drive repeat cash bookings.

Future-Proof Your Program:
Explore the trends and “north star” metrics that will define loyalty success in the years ahead.

Why Download?

Don’t let your loyalty program fall behind.
Download your complimentary copy of The Loyalty Value Playbook and start building a loyalty experience that wins the next generation of loyal customers.

About Rocket Travel by Agoda

As a leader in powering modern loyalty solutions, Rocket Travel by Agoda partners with brands worldwide to help them close the value gap, boost engagement, and build loyalty programs that customers love.


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