July 5, 2022

Sarah Moore to Lead Rocket Travel by Agoda

Rocket Travel by Agoda

Rocket Travel by Agoda announced Sarah Moore will lead the team as the organization’s new head officer and legal director. She moves into the chief executive role after serving as Senior Vice President, Commercial for the past three years. Part of Booking Holdings (NASDAQ: BKNG), Rocket Travel by Agoda partners with global brands to create white label customer engagement platforms that connect to the suite of the Booking Holdings brands and builds customer loyalty through travel. Rocket Travel by Agoda also owns and operates Rocketmiles.com, its B2C platform where travelers can book hotels and earn loyalty points with more than 45 brands, including American Airlines, Southwest Airlines, Amazon, and more.

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“Sarah’s expertise in partnering with global brands and her inspiring leadership skills will drive opportunity for Rocket Travel by Agoda and growth for Booking Holdings,” said Bart Welch, the outgoing chief executive for Rocket Travel. “I have had the pleasure of working closely with her for the past two years, and am excited to see her lead the Rocket Travel by Agoda team forward and achieve the organization’s aggressive growth plan.”

Before joining the Rocket Travel by Agoda team as Senior Vice President, Commercial in 2019, Moore served in leadership roles with both Expedia and Orbitz Worldwide. She is also a founding member of Chief, a private network built to drive more women into positions of power and keep them there.“The clear momentum in the travel space presents incredible opportunities for Rocket Travel by Agoda to grow in the whitelabel partnerships space,” said Moore. “I am excited to lead the team as we look towards the future and scale our offerings to partners worldwide.”

Learn more about Rocket Travel by Agoda and its leadership team at RocketTravel.com. For more information, contact Jenny Rose at jenny.rose@rocketmiles.com.

In-depth consumer journeys drive engagement throughout every phase of the customer lifecycle. A robust suite of transactional emails ensure customers have all the information needed at their fingertips from booking, to check-in, and post-trip. Dynamic cross-sell strategies allow us to drive high attach rates with other travel products offered by our partners, generating incremental bookings and boosting the value of each trip, and abandoned search and welcome series ensures customers understand the value of our partners’ travel platforms and stay loyal to our partners’ brands.

Personalized content leveraged throughout our emails, delivering a unique experience for the consumer. Our personalized email communications ensure each customer has all the information they need throughout their travels, easy ways to contact our customer loyalty team for assistance, and suggest travel destinations based on their personal travel preferences. This adds a level of convenience to the consumer experience and drives engagement with our partners’ brands.

Utilizing AI is quickly becoming a cornerstone of email marketing. Using artificial intelligence allows our marketing teams to quickly drive innovation through A/B experimentation. In testing, we have found it to be very effective at driving results and are developing new ways to leverage this emerging technology as email marketing services continue to expand.

Segmenting audiences based on previous engagement data to deliver new messages to the customer and drive continued engagement with our white label platforms.

Robust reporting enables us to continually optimize the performance of our campaigns, and keep partners informed of success and areas of opportunity at every phase of a partnership.

About the author

Rocket Travel by Agoda, part of Booking Holdings (NASDAQ: BKNG), is a leader in the travel industry offering technology and marketing solutions for some of the largest consumer brands in the world.