Sarah Moore to Lead Rocket Travel by Agoda

July 5, 2022

CHICAGO, Illinois - Today Rocket Travel by Agoda announced Sarah Moore will lead the team as the organization’s new head officer and legal director. She moves into the chief executive role after serving as Senior Vice President, Commercial for the past three years. Part of Booking Holdings (NASDAQ: BKNG), Rocket Travel by Agoda partners with global brands to create white label customer engagement platforms that connect to the suite of the Booking Holdings brands and builds customer loyalty through travel. Rocket Travel by Agoda also owns and operates, its B2C platform where travelers can book hotels and earn loyalty points with more than 45 brands, including American Airlines, Southwest Airlines, Amazon, and more.

“Sarah’s expertise in partnering with global brands and her inspiring leadership skills will drive opportunity for Rocket Travel by Agoda and growth for Booking Holdings,” said Bart Welch, the outgoing chief executive for Rocket Travel. “I have had the pleasure of working closely with her for the past two years, and am excited to see her lead the Rocket Travel by Agoda team forward and achieve the organization’s aggressive growth plan.” 

Before joining the Rocket Travel by Agoda team as Senior Vice President, Commercial in 2019, Moore served in leadership roles with both Expedia and Orbitz Worldwide. She is also a founding member of Chief, a private network built to drive more women into positions of power and keep them there.

“The clear momentum in the travel space presents incredible opportunities for Rocket Travel by Agoda to grow in the whitelabel partnerships space,” said Moore. “I am excited to lead the team as we look towards the future and scale our offerings to partners worldwide.”

Learn more about Rocket Travel by Agoda and its leadership team at For more information, contact Jenny Rose at

About Rocket Travel

Rocket Travel by Agoda, part of Booking Holdings (NASDAQ: BKNG), partners with global brands to bring their customers rewarding and engaging travel experiences. Rocket Travel by Agoda’s white-labeled and co-branded solutions bring together unique technology, distinctive customer service, and proprietary access to global accommodation, flight, rental car, and activities supply. Rocket’s solutions focus on maximizing rewards, delivering value, and building customer loyalty for partners’ brands. Learn more at